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About Company

Ather Energy Limited, incorporated in 2013, is a vertically integrated Indian electric two-wheeler (E2W) manufacturer specializing in the in-house design, development, and assembly of electric scooters, battery packs, charging infrastructure, and supporting software systems. With a strong focus on innovation and product development, Ather operates a premium, software-defined product ecosystem anchored by Ather Grid—a public fast-charging network—and Atherstack, its proprietary software platform offering 64 connected features as of July 2024. The company sold 107,983 and 109,577 E2Ws in the nine months ended December 31, 2024 and Fiscal Year 2024, respectively. Manufacturing operations are based at its Hosur Factory in Tamil Nadu, which had an annual installed capacity of 420,000 electric vehicles and 379,800 battery packs as of March 2024. As of December 31, 2024, Ather had a robust retail and service footprint with 265 experience centres and 233 service centres in India, five experience centres and four service centres in Nepal, and ten experience centres and one service centre in Sri Lanka. The company's intellectual property portfolio is extensive, with 303 registered trademarks, 201 registered designs, and 45 patents globally as of February 28, 2025, along with numerous pending applications. Ather’s strategic approach is grounded in four pillars: vertically integrated design and engineering, a software-led product ecosystem, premium market positioning, and capital-efficient operations. As of March 31, 2024, the company employed 2,454 individuals, comprising 1,458 on-roll employees and 996 off-roll staff.

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Proprietary Technology and Innovation: Ather Energy’s electric scooters feature cutting-edge proprietary technology, such as smart touchscreen dashboards, real-time vehicle diagnostics, and over-the-air updates. These innovations give it a competitive edge in the EV segment.

Strong Brand Recognition: Ather has established itself as a premium EV brand in India, trusted for its quality, innovation, and performance. Its market presence is supported by positive consumer sentiment and an expanding network.

Comprehensive Charging Ecosystem: Ather’s proprietary charging infrastructure, "Ather Grid," addresses one of the key challenges of EV adoption—charging convenience. The company has installed numerous fast-charging stations across major cities in India, enhancing consumer confidence.

High Dependency on a Narrow Product Range: Ather Energy’s revenue generation is heavily reliant on its electric scooter lineup. A lack of diversification into other product categories may expose it to market risks and consumer preference changes.

Supply Chain Vulnerabilities: The Company’s production is dependent on the timely availability of critical components like lithium-ion batteries and semiconductors. Global supply chain disruptions or cost escalations could significantly impact operations.

Intense Market Competition: Ather operates in a highly competitive market, facing competition from established automakers and new entrants in the EV segment. Price wars or innovative breakthroughs by competitors could erode its market share.