Subscription
Last updated on 27-Jun-2025 17:17:19
| Category | Offered | Applied | Times |
|---|---|---|---|
| QIBs | 1124800 | 2824000 | 2.51 |
| HNIs | 844800 | 776000 | 0.92 |
| Retail | 1971200 | 5115200 | 2.59 |
| Total | 3940800 | 8715200 | 2.21 |
| Total Applications: 4076 | |||
| QIB Interest Cost Per Share (7 Days) | |||||
|---|---|---|---|---|---|
| @7% ₹0.3 | @8% ₹0.3 | @9% ₹0.4 | @10% ₹0.4 | @11% ₹0.5 | @12% ₹0.5 |
| HNI Interest Cost Per Share (7 Days) | |||||
|---|---|---|---|---|---|
| @7% ₹0.1 | @8% ₹0.1 | @9% ₹0.1 | @10% ₹0.1 | @11% ₹0.2 | @12% ₹0.2 |
About
| Category | Lot(s) | Qty | Amount | Reserved |
|---|---|---|---|---|
| Retail (10000 to 2 lakh) | 1 | 1600 | 136000 | 1232 |
| HNI (2 lakh to 5 lakh) | 2 | 3200 | 272000 | 528 |
IPO Reservation
| Investor Category | Shares Offered | No. of Shares |
|---|---|---|
| Retail | 33.06% | 1971200 |
| NII (HNI) | 14.17% | 844800 |
| Anchor | 28.28% | 1686400 |
| QIB | 18.86% | 1124800 |
| Market Maker | 5.63% | 336000 |
| Total | 100.00% | 5963200 |
Adcounty Media India IPO Details
| Issue Size | 59,63,200 shares (aggregating up to ₹50.69 Cr) |
| Fresh Issue | 59,63,200 shares (aggregating up to ₹50.69 Cr) |
| Issue Type | Bookbuilding IPO |
| Listing At | BSE SME |
| Share Holding Pre Issue | 1,65,38,000 shares |
| Share Holding Post Issue | 2,25,01,200 shares |
| Market Maker | 3,36,000 shares |
| Market Maker's Portion | Prabhat Financial Service |
Key Performance Indicator (KPI)
| KPI | Mar-25 | Mar-24 | Mar-23 |
|---|---|---|---|
| ROE | 47.28% | 51.47% | 94.36% |
| ROCE | 47.27% | 54.36% | 83.78% |
| RONW | 47.28% | 51.47% | 94.36% |
| EPS (basic) | 8.37 | 5.17 | 4.77 |
| P/E Pre IPO | 10.16 | ||
| P/E Post IPO | 13.91 |
Company Financials in Crore
| Period Ended | Mar-25 | Mar-24 | Mar-23 |
|---|---|---|---|
| Assets | 47.92 | 29.51 | 26.84 |
| Revenue | 69.58 | 43.24 | 53.64 |
| Profit After Tax | 13.75 | 8.28 | 7.64 |
| EBITDA | 18.25 | 10.8 | 10.4 |
| Net Worth | 37.9 | 20.27 | 11.92 |
| Reserves and Surplus | 21.36 | 20.26 | 11.91 |
About Company
Adcounty Media India Limited is a BrandTech company specializing in end-to-end digital marketing solutions. The company combines branding with technology to deliver targeted, performance-driven campaigns tailored to diverse client needs across multiple industries.
Services Offered:
Adcounty Media offers a comprehensive suite of digital marketing services, including:
o Programmatic Advertising
o Search Engine Optimization (SEO)
o Social Media Marketing
o Paid Campaign Models:
These services are structured to enhance brand visibility, increase customer reach, generate leads, and drive conversions.
Technological Edge:
The company operates various websites and mobile applications and has developed its own programmatic advertising platform—BidCounty. This tool is specifically designed to support both branding and performance-based campaigns, maximizing efficiency and results.
Market Research Capabilities:
In addition to marketing services, Adcounty Media conducts detailed market research to help clients accurately identify and target their ideal audience, thus improving user acquisition and campaign performance.
Clientele:
The company has successfully executed campaigns for renowned brands such as:
- Sharechat
- Zepto
- Fi.Money
- PB Fintech Limited (Policy Bazaar, Paisa Bazaar)
- Bank Sathi
- MUV
Strength
Global Customer Reach: The company serves a wide international customer base, operating in nearly 47 countries, which helps drive consistent business growth.
Data-Driven Advertising Strategy: By combining technology, market research, and data analytics, the company creates effective and result-oriented advertising campaigns tailored to client needs.
Weakness
High Employee Attrition: The company operates in a sector with a high attrition rate, making it challenging to retain skilled and resourceful employees consistently.
Rapidly Changing Market Dynamics: Frequent changes in advertising behavior and customer preferences require constant adaptation and innovation; failure to keep pace could lead to loss of relevance and market share.
High Cost of Essential Tools: Dependence on expensive third-party tools like Appsflyer, Sensor Tower, and Trackier consumes a major portion of working capital, impacting financial flexibility.
Lead Manager(s)
Address
Near Jawahar Nagar Moti Dungri Vistar Yojna,
Raja Park,
Jaipur, Rajasthan, 302004
Phone: + 91 7877623083
Email: cs@adcountymedia.com
Website: http://www.adcountymedia.com/