Purple United Sales Limited (NSE SME)
Dec 11, 2024 - Dec 13, 2024
| Price | ₹121 - ₹126 |
| Premium | ₹80 |
|---|---|
| Lot size | 1000 |
| Allotment | Dec 16, 2024 |
| Listing | Dec 18, 2024 |
| Category | Lot(s) | Qty | Amount | Reserved |
|---|---|---|---|---|
| Retail | 1 | 1000 | 126000 | 866 |
| HNI | 2 | 2000 | 252000 | 371 |
Last updated on 13-Dec-2024 19:26:02
| Category | Offered | Applied | Times |
|---|---|---|---|
| QIB | 495000 | 42720000 | 86.3 |
| NIB | 371000 | 100198000 | 270.08 |
| RETAIL | 866000 | 134559000 | 155.38 |
| Total | 1732000 | 277477000 | 160.21 |
| Application Wise Breakup | |
|---|---|
| Category | App. Received |
| QIB | 52 |
| NIB | 8047 |
| RETAIL | 134559 |
| Total | 142658 |
| Subscription Demand (in ₹ crore) | |||
|---|---|---|---|
| Category | Offered | Demand | Times |
| QIB | 6.24 | 538.27 | 86.3 |
| NIB | 4.67 | 1262.49 | 270.08 |
| RETAIL | 10.91 | 1695.44 | 155.38 |
| Total | 21.82 | 3496.21 | 160.21 |
| QIB Interest Cost Per Share (7 Days) | |||||
|---|---|---|---|---|---|
| @7% ₹14.6 | @8% ₹16.7 | @9% ₹18.8 | @10% ₹20.9 | @11% ₹22.9 | @12% ₹25 |
| HNI Interest Cost Per Share (7 Days) | |||||
|---|---|---|---|---|---|
| @7% ₹45.7 | @8% ₹52.2 | @9% ₹58.7 | @10% ₹65.3 | @11% ₹71.8 | @12% ₹78.3 |
IPO Reservation
| Investor Category | Shares Offered | No. of Shares |
|---|---|---|
| Retail | 33.26% | 866000 |
| NII (HNI) | 14.25% | 371000 |
| Anchor | 28.46% | 741000 |
| QIB | 19.01% | 495000 |
| Market Maker | 5.03% | 131000 |
| Total | 100.00% | 2604000 |
Purple United Sales IPO Details
| Issue Size | 2,604,000 shares (aggregating up to ₹32.81 Cr) |
| Fresh Issue | 2,604,000 shares (aggregating up to ₹32.81 Cr) |
| Issue Type | Book Built Issue IPO |
| Listing At | NSE SME |
| Share holding pre issue | 7,005,800 |
| Share holding post issue | 9,609,800 |
| Market Maker portion | 131,000 shares |
| Market Maker | Prabhat Financial Services |
Key Performance Indicator
| KPI | Sep-24 | Mar-24 | Mar-22 |
|---|---|---|---|
| ROCE | 11.12% | 19.35% | 16.14% |
| RONW | 13.90% | 27.78% | 14.40% |
| D/E | 1.42 | 1.48 | 1.15 |
| EPS (basic) | 4.77 | 7.26 | 2.45 |
| P/E Pre IPO | 18.33 | ||
| P/E Post IPO | 18.39 |
Company Financials
Purple United Sales Limited Financial Information (Restated) In Lakhs.
| Period Ended | Sep-24 | Mar-24 | Mar-23 | Mar-22 |
|---|---|---|---|---|
| Assets | 7,034 | 4,914 | 3,251 | 2,279 |
| Revenue | 3,052 | 4,292 | 2,571 | 1,656 |
| Profit After Tax | 329 | 482 | 149 | 177 |
| Net Worth | 2,369 | 1,734 | 1,037 | 618 |
| Reserves and Surplus | 1,668 | 1,070 | 429 | 64 |
| Total Borrowing | 3,367 | 2,563 | 1,187 | 1,106 |
About Company
Incorporated in 2014, Purple United is a leading fashion brand specializing in clothing, footwear, and accessories for children across all age groups. Its flagship line, "Purple United Kids," caters to infants (0–1 year), toddlers (2–6 years), and older children (7–14 years), offering high-quality, laboratory-tested products in vibrant designs suitable for every occasion. The product portfolio spans t-shirts, jackets, dresses, trousers, footwear, strollers, and more. Operating primarily in India, Purple United runs 17 exclusive brand outlets (EBOs) across 10 cities in 5 states and maintains 20 shop-in-shop locations within prominent retail chains. Its products are also widely available online via its website, mobile app, and major e-commerce platforms like Myntra, Amazon, Flipkart, and FirstCry, while partnering with 44 retailers nationwide. With a dedicated team of 161 full-time employees as of June 30, 2024, the company continues to innovate and expand its reach in the children’s fashion segment.
Expert Global Consultants Private Limited
Strategic Market Positioning: Well-positioned to capitalize on the growing children's products market.
Extensive Product Portfolio: High-quality, value-driven products with a focus on fun, fashion, and functionality.
Robust Backend: Strong design capabilities, distribution channel control, and innovative product development.
Expansion Risks: Potential delays and cost overruns in opening new stores.
Market Competition: Intense competition may impact market share and pricing strategies.
Operational Challenges: Dependence on effective distribution and supply chain management to sustain growth.
Phone: 04067162222, 04079611000
Email: pusl.ipo@kfintech.com
Website: https://kosmic.kfintech.com/ipostatus/